Google Analytics

Parsley provides a short cut to creating google analytics tag. The advantage of using this Parsley call is that as Google Analytics updates their syntax, it will be automatically updated on your website.

{{gaEvent(eventCategory,eventAction,eventLabel,eventValue)}}

This call will trigger an event to your Google Analytics integration.

gaEvent Options

  • eventCategory text required Typically the object that was interacted with (e.g. 'Video')
  • eventAction text required The type of interaction (e.g. 'play')
  • eventLabel text optional Useful for categorizing events (e.g. 'Fall Campaign')
  • eventValue integer optional A numeric value associated with the event (e.g. 42)

Google Analytics Spec for Events